With women making up 45% of all competitors and a record high of 47.5% of events open to female athletes, this year's Olympic Games in Rio is closer to achieving gender equality than ever before, . However, as the deluge of sexist coverage of women's events attests to, near-equal representation in numbers has not resulted in even near-equal quality of representation for male and female athletes. When a recent study by Cambridge University Press found that language around women in sport focuses disproportionately on their appearance, clothes and personal lives, I wasn't surprised. The sexualisation of female athletes and their bodies within the male-dominated institution of sports media is...
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