A few days ago, the Pantene Philippines' "Labels Against Women" ad went viral. It was due in large part to an endorsement from Facebook COO Sheryl Sandberg, who called the ad “one of the most powerful videos” she has ever seen. While much of the chatter around the ad has been positive, a number of feminists aren’t buying what Pantene is selling. To many, it might seem like sour grapes to call an ad with a positive message “marketing masquerading as feminism,” like Time’s Jessica Roy did or, even a bit trollish, to equate the campaign with a “multinational corporation minting women’s...
↧